Search engine optimization, specifically relates to being found on a search engine's unpaid or "organic" results. In other words, how where and if you show up on Google. SEO is the key to how many successful companies sell, grow, and dominate online. But it has changed and it will keep changing. By realigning your business to focus on best-practices SEO, you can leap-frog over your competitors and build a company online that will only get bigger and better as your SEO improves.