The idea behind Simple Solar is that getting solar installed shouldn't be that difficult. We take the approach that our customers are the most important asset we have. We focus only on residential solar, because that's what we're good at. We're not a "jack of all trades" that does a little bit of everything. We're good at installing residential solar systems and that's what we specialize in. We've been doing this for a long time now and have completed over 1000 solar installations.