There is a very interesting story to how Sameer came up with the KRAAYONZ brand name. Back in 2007 when faced with the eternal question of what next, Sameer decided to

go back to his basics. I wanted to establish an independent brand, and when I thought about the biggest influences in my life a silly idea kept popping into my head.

My crayons, my very first tool of expressing my artistic side. It was very apparent to me that it was that which could become the identity of my brand. I didn't want

something pseudo intellectual, I wanted something that a common man could relate to. So I jazzed it up a bit and the brand Kraayonz was born.