Novu is the health care industry’s leading marketing and behavior change platform designed to enable health plans to better understand, motivate and connect with members. The company combines behavioral science, incentives, and personalized communication to help health plans reach and influence high-value member behavior in a more cost-effective, seamless way. Our solutions are designed to optimize the way the health system educates, supports and rewards healthy behaviors that lead to quality outcomes and cost reductions for plans, year over year. The company works with health care’s most innovative leaders and delivers an empowering, influential and connected experience anywhere a member chooses to engage. The company is headquartered in Minneapolis, MN. More information is available at https://www.novu.com.​