Search engines are answer machines. Remeber Altavista? Lycos? Ask Jeeves? No? Exactly. The idea is: Ask a question, get an answer. Translating from human to web bot and back again is tricky. Google has perfected the art of serving up the best answer to your questions, whether it’s typed in as a sentence or a fragment: “SEO Memphis” So what is SEO? It's the process that ensures your customers find you first. It’s not mystical, magical, or deceitful. Google wised up to manipulative tactics long ago, and punishes the cheaters. Optimization is the key concept in this process, and it simply means making your business web presence coherent, clean, and clear—optimum.