It is our mission to maintain a spirit of GENUINENESS and AUTHENTICITY both in our products and in our workplace. Our utmost priority is to provide OPTIMISM and SUPPORT by developing new and fresh products each season. We are about ACTION by making it possible to maintain the inner sense of self. We maintain a HOPE that if Hats With Heart ever went out of business, it would be because a CURE was found and the rigors of chemo were no longer and issue.