Merit Insurance Services: Serving Edmonton's Insurance Needs. Merit Insurance Services Ltd is an insurance brokerage serving Edmonton, Alberta since 1985. We represent an assortment of insurance companies offering the best rates and coverage for your home, auto and business. Insurance with a Personal Touch: at Merit Insurance Services, you'll be working with a personable insurance professional who will answer all your questions regarding your coverage, rates, as well as any claims you may have. With our low rates and customer-centric service approach, it's no surprise that a majority of our new clients come to us through word-of-mouth referrals!