We are all about one thing- Tungsten and W74 stands to represent- Wolfram – The chemical name of Tungsten. Once we had finalised all the designs of rings that would go into our store- we realised we had 74 styles in total- and this so happened be the atomic weight of you guessed it- Tungsten. Didn’t take much to put the two together. Oh and yes there are two of us behind putting this together – 2 mates who paid full price for wedding rings at a jeweller.