SCALES is a marine apparel brand label, which includes fishing clothes, apparel, sun protection – on the water gear. Launched in 2008 and based around South Florida’s unique subculture of saltwater sport fishermen, SCALES was quickly coveted by elite anglers competing in top-tier tournament circuits throughout Florida and The Bahamas. Similar to the morphology of fish scales adapted through eons of evolution in providing protection and hydrodynamic advantage, SCALES has since emerged.