Assosia is a privately owned company. Founded in 2003 they have built a formidable reputation as a global retail research and quality assurance specialist for FMCG and CPG companies. It provides its clients with bespoke services designed to enhance brand performance and maximise their ROI’s.
Assosia’s services encompass a broad range of total market measurement solutions. This includes consumer insights, retail auditing, promotion tracking, in-store sampling and product monitoring, mystery shopping exercises, price and product benchmarking, promo dynamic audits, merchandising and POS placement analysis, amongst others. By capturing live data from retail stores they are able to capture valuable market insights throughout the entire consumer journey.
As a third party independent agency Assosia provides unprejudiced and impartial information, with every client receiving a tailor made service package.