VIVAH Jewellery is Canada's largest independent chain store for Sterling Silver & Bridal Jewellery. VIVAH has been working in the marketplaces of India, China, Indonesia, Thailand and Turkey for over 35 years developing expertise in handmade and natural materials and gala adornment. Vivah actually started out as Directions East a trading company back in 1972 by Zell Goodbaum who was living and working in India.