"Built by Car People for Car People" is literally the principle force behind CAR-Research XRM. Since 1995, CAR-Research XRM has been developing and evolving the standard in dealership CRM systems. Our ground-breaking XRM platform is a revolution in dealership CRM, communication, and database marketing that exceeds the boundaries of traditional CRM's.

Today, we serve over 2000 dealers, plus large groups and manufacturers with our staff of nearly 200 professionals focused on providing them great service. We analyze millions of data files every day, seeking newer and better ways to target customers and influence their automotive decisions. We've adopted an industry-changing axiom of "Retention through Engagement"—and our dealers are benefitting.