At Slyman Brothers Appliance Centers, we guarantee the best buying experience you can find in St Louis Mo. Since 1965 when Bob and Harry Slyman decided to open there own business which is known today as Slyman Bros. Appliances. That year the Gateway Arch was completed and so it was a natural tie-in to use the arch in the television commercials in black and white. They came up with the idea for that first commercial themselves, and it didn’t take long for the ad to pay off big time. Within a year or so of running those television spots business had increased. That spot was recently re-done with Darlene and her two brothers, Bob and Jon.